Program Manager, Direct Marketing - REI - Kent, WA

Creates and advocates for direct marketing strategies in support of REI company and marketing goals

Creates and maintains contact plans in support of direct marketing program strategies

Authors and maintains project plans for direct marketing efforts

Creates and maintains internal production requests in support of direct marketing efforts

Collaborates with internal stakeholders to identify and/or acquire assets in support of direct marketing plans

Proofs, vets and approves creative execution to assure project plan requirements are delivered

Creates annual and/or seasonal plans for direct programs in support of Marketing Annual Business Plan.

Collaborates with Direct Marketing Analysts, Brand Communications, Brand Creative, Merchandising, advertising agency and IT to assure timely delivery of brand-right messages.

Manages planning process to inform program sales and expense budget.

Manages expenses monthly and updates working plans to maintain percentage of sales budgets

Communicates campaign and program results to cross-divisional partners

Leverages analysis of campaign performance and makes use of customer data to inform campaign requirements

Leads and/or contributes to direct marketing projects as assigned

Bring your passion and expertise

5+ years direct marketing experience (email and/or print). A solid understanding of direct marketing including delivery, creative constraints and opportunities

3 + years experience in developing marketing plans and strategies in collaboration with cross-divisional partner teams.

3+ years experience authoring and managing project plans

Experience working with content and creative teams including design and copywriting functions.

Demonstrated understanding of marketing and cross-divisional processes and relationship needs.

2+ years experience working with a large budget ( >$1M) across multiple media and vendor outlets. Comfort in making decisions within this budget and impact context.

1+ years experience in managing external vendors, partners, and relationships connecting to marketing programs preferred.

1+ years in process management, and working with technical teams on toolset/feature development.

Expert skill level with MS-Office Tools: Excel, Powerpoint, Word, Access.

Understanding of web analytics tools (example: Coremetrics, or Omniture).

BA in Business, Marketing or a quantitative field preferred.

Proven track record developing program plans that meet/exceed goals and managing program budgets.

Ability to assess important market requirements and opportunities and identify competitive opportunities.

Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.

Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.

Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.

Consolidates information from various sources including feedback from others to reach sound decisions.

Considers the ultimate impact of decisions and actions on internal and external customers.

Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.

Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.

Clearly conveys and accurately receives information by a variety of methods and in various situations.

Builds rapport with all kinds of people inside and outside the organization.

Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.

Challenges the status quo, champions change and influences others to change.

Why you’ll love it here

Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our 5.5 million members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!