Brand Manager - Oberto Brands - Kent, WA

Revised as of July 30, 2016

JOB TITLE

JOB CODE

JOB gRADE

BRAND MANAGER

WB100

922

reporting manager TITLE

DEPARTMENT

DIRECTOR OF MARKETING

MARKETING

FLSA STATUS

Type of POsition

approved by

EXEMPT

manager

STEPHEN o’hARE

POSITION SUMMARY

The primary purpose of this position is to develop, evaluate, recommend and execute brand marketing plans that support the overall business and brand strategies.

primary responsibilities

Develop and implement the strategic and operational brand marketing plan

Lead all aspects of assigned business unit including P&L ownership, annual financial and marketing planning, promotion strategy, product and packaging strategy, innovation launch, sales support, and cross-functional team leadership.

Develop, manage and execute consumer-facing brand support and advertising strategy (including but not limited to TV, Radio, Digital, Mobile, special events and athlete/spokesman sponsorships).

Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage and report brand budgets.

Analyze all related sales, market and consumer research data and vendors, develop/implement recommendations as needed to improve results.

Own commercialization strategy of brand’s new products and product changes including channel launch plan, consumer media & activation backing, as well as sales goals and support.

Participate in and/or selectively lead other assigned projects important for brand or portfolio development.

Develop and present regular Business Reviews.

Supervise and develop Associate Brand Manager(s) and/or other direct reports

Manage agencies including daily point of contact across suppliers. Lead regular assessment of agency partnerships/agreements. Propose changes or replacements of agencies as needed.

OTHER FUNCTIONS

Participates in comprehensive brands and innovation planning for department.

Performs other related duties as assigned.

Stays abreast of emerging trends in the industry.

Brings new ideas and concepts to the organization to further its innovation activities.

Develops and maintains excellent relationships with vendors, suppliers and customers – both internal and external.

QUALIFICATIONS

EDUCATION

Bachelor’s degree in marketing or related field required. MBA preferred.

LICENSES/CERTIFICATIONS

EXPERIENCE

Minimum of five years’ experience in consumer packaged goods showing a demonstrated ability to impact the organization through key projects and initiatives

Experience working with Club stores, US Retail, Private Label and Nielsen/IRI consumption data analysis

New product development and product launch execution experience

KNOWLEDGE, SKILLS, AND ABILITIES

KNOWLEDGE

Must have working knowledge of Marketing business standards and practices in consumer packaged goods.

Working knowledge of project management, stage gate process

Microsoft Office computer software applications at a medium to expert user level including knowledge of HRIS systems.

SKILLS & aBILITIES

Positive mindset and definitive team player

Strong analytical and communication skills

Demonstrated ability to develop and execute growth-driving programs

Strategic thinking skills and proven experience generating original ideas

Ability to work collaboratively with cross functional teams

Ability to travel

Well-developed writing skills

Must be able to read, write, and speak English. Second language a plus.

Friendly, articulate, persuasive, professional communication style

Independent decision maker

Willing to take initiative

Uses good judgment – uses discretion

Multi-task oriented

Continuous learning oriented

Strong Project Management skills

PHYSICAL, MENTAL AND ENVIRONMENT DEMANDS

Physical Demands

Never

Occasionally

11-33% or

1-3 hours/day

Frequently

34-66% or

3-6 hours/day

Constantly

67-100% or

7-8 hours/day

Sit

Stand / Walk

Keyboard (use a computer)

Twist

Bend / Stoop

Squat / Kneel

Crawl

Climb (ladder/stairs)

Reach above shoulder level

Handle objects (manual dexterity)

Lift / Push / Carry (10 lbs)

Lift / Push / Carry (25 lbs)

Lift / Push / Carry (50 lbs)

Special vision requirements (e.g., close, distance, color, peripheral, depth)

Other:
Mental Demands

Never

Occasionally

11-33% or

1-3 hours/day

Frequently

34-66% or

3-6 hours/day

Constantly

67-100% or

7-8 hours/day

Read/Comprehend

Write

Perform calculations

Communicate orally

Reason and Analyze

Other:
Environmental Demands

Never

Occasionally

11-33% or

1-3 hours/day

Frequently

34-66% or

3-6 hours/day

Constantly

67-100% or

7-8 hours/day

Is exposed to excessive noise

Is exposed to wet or humid conditions

Work in high, precarious places

Risk of electrical shock

Is around moving machinery

Is exposed to marked changes in temperature

Is exposed to dust, fumes, gases, radiation, microwave

Drives motorized equipment

Works in confined quarters

Other:
Conditions/Disclaimers

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position and are not to be construed as an exhaustive list of all responsibilities, duties and skills. Employees may be required to perform duties outside of their normal responsibilities from time to time as needed. Only the President / CEO has the authority to enter into any agreement for employment for any specified length of time or that is contrary to the policy of at-will employment, or promises of a particular level of compensation or benefits to job applicants and that any such agreement must be in writing and signed by the President / CEO of the company. Any verbal or written statements to that effect by any employees other than the CEO are null and void. Additionally, nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

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